Estrella Green transform FirstCapital into Smart Deal-Makers
FirstCapital is a technology investment bank, with offices in London, Dublin and Silicon Valley. Working with high growth European technology companies on deals typically between $50m-$500m, FirstCapital use their proven, proprietary SMART deal-making framework to deliver exceptional, win-win outcomes for clients.
FirstCapital have the trust and respect of many of the world’s most powerful technology corporates and investors alongside unrivalled relationships with US technology buyers.
“We chose Estrella Green because although we are a financial services company, we serve the technology market, so we wanted an agency that understood our clients. Estrella Green have been great. They have been open, flexible, responsive and have delivered really well for us, I look forward to it being a long and productive relationship.”
FirstCapital operate in a competitive environment, with a service that people buy infrequently, and that you can’t “try before you buy”. Building trust amongst the client base, as well as market awareness was key.
“There is a great mix of skills in the Estrella Green team. They can deliver the strategic insight, the content creation and also the implementation. Tanya and Aby push us, in a supportive way, to deliver on our side, thus helping us to up our game. The quality of their output is high, and I like that they always listen to us, and are flexible and constructive in their approach.”
Estrella Green developed a distinctive and powerful brand position around Smarter Dealmaking that allowed FirstCapital to differentiate and brought consistency of messaging across the team, and then created and delivered the positioning to stakeholders across a range of channels.
The greatest insight that came out of working with Estrella Green was the idea that we could “productise” our service and that this would also help our clients understand what we did and how we generated value for them in a very tangible way. Instantly we gained two new clients that were not known to us, who came in from finding us online. ROI to date well over 10x.”
Hazel Moore, Founder & Chairwoman